The California Funeral Directors Association is thrilled to invite you to our 120th Annual Convention!
This year, we celebrate a remarkable milestone with the theme "Honoring the Past, Embracing the Future" by reflecting on the legacy of the funeral profession while looking ahead to the opportunities and innovations shaping its future. Together, we’ll honor the traditions that have defined our association for 120 years and explore how we can adapt to meet the needs of tomorrow. It’s a milestone that reminds us of where we’ve been and where we’re going.
As always, your professional development remains at the heart of our convention. You can look forward to an inspiring lineup of speakers, dynamic sessions, and exhibitors showcasing the latest products and services. Tailored networking opportunities will help you reconnect with colleagues, forge new relationships, and grow alongside peers from across the state.
Whether you’re early in your career or a seasoned professional, this convention is the perfect opportunity to learn, connect, and celebrate.
We look forward to seeing you in San Jose, June 1–3, 2025!
Jasmine Berrios, Chair
CFDA 120th Annual Convention
Attend & Learn
Discover the latest trends and cutting-edge techniques from top thought leaders in the funeral profession. Enhance your skills and knowledge to continue providing exceptional care to your client families. Connect with hundreds of funeral professionals and service providers while enjoying a variety of exciting social events. With something for everyone, this is your chance to learn, grow, and create lasting memories with colleagues and peers.
Exhibit & Sponsor
Connect with funeral professionals and maximize exposure by sponsoring or exhibiting at CFDA's Convention. Stand out with options like hosting a mimosa bar, sponsoring events, or securing premium booth space. Engage with attendees, build connections, and highlight your services. With tailored opportunities and endless ways to showcase your brand, this platform offers the perfect chance to leave a lasting impression and grow your business.
Your Stay, Elevated
Set in Silicon Valley, the Signia by Hilton in Downtown San Jose offers luxury with mountain views and iconic palm trees. Enjoy elegant dining, a rooftop pool, and modern amenities. Relax in the fitness center, soak in city views, or explore the vibrant downtown's shopping, restaurants, and bars. CFDA guests enjoy complimentary WiFi, a fitness center with Peloton bikes, and more!
Guests enjoy discounted room rates starting at $219/night.
Lori Bolton, CSE, CXE
Cemetery/Funeral Professional, Thought Leader
Park Lawn Corporation
Amanda King
Funeral Director & Embalming Specialist
B.C. Bailey Funeral Home
Fred Nalder
Director of Mortuary Operations
Rose Hills Memorial Park & Mortuaries
John Mason, Esq.
Partner
Gurnee, Mason, Rushford, Bonotto, & Forestiere, LLP
Gina Sanchez
Chief
California Cemetery & Funeral Bureau
Merrill Mefford
CFDA Past President and Legislative Committee Chair
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Darren Crouch
President & Co-founder
Passages International
Terry McHale
Partner & CFDA Legislative Advocate
Aaron Read & Associates
Plus
Unforgettable Networking
CFDA's annual conventions offer unmatched networking opportunities, featuring two nights of receptions in the exhibit hall, where you can mingle with industry peers and explore the latest innovations in death care--plus have a chance to win one of two cash prizes. The networking continues with our exclusive Sunday night special event at The Tech Interactive museum in San Jose. Enjoy an evening of discovery and entertainment in one of Silicon Valley’s most iconic venues with interactive exhibits such as The Body Worlds exhibit. Don’t miss these memorable moments to build lasting relationships and expand your professional connections!